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The proliferation of imitation shark fins, often passed off as real, significantly impacts shark fin market by driving down prices for genuine fins. This trend raises ethical concerns, as it complicates conservation efforts aimed at protecting declining shark populations. By creating a cheaper alternative, imitation fins do not only satisfy consumer demands but also blur out lines of authenticity in culinary practices. This study investigates implications of this phenomenon on both the shark fin trading and environmental targeted sustainability, highlighting need and purpose for regulating measures and consumer awareness to ensure integrity of marine ecosystems and support responsible for seafood consumption worldwide.