YG477: D' Merah Coffee Latte

Nurul Suhaila Binti Deraman SMK Air Merah

iSIIDFCT | Young Innovator

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D'Merah Coffee Latte was inspired to save raw material production costs at D'Merah Pastry Cafe. Previously, the cost for one coffee capsule was as much as RM3.90 and the profit was as much as RM1.10 for one cup of coffee. However, after D' Merah Coffee Latte was produced, the cost for a cup of coffee was only as much as RM1.00 and the profit was as much as RM2 .50. Previously the sale of a cup of coffee as RM5.00 per cup has been reduced to RM3.50 per cup and this pleases customers because they can shop cheaply. This has increased the cafe's profit with the sale of D' Merah Coffee Latte. This product was successfully launched on 3 October 2023 and has sold 1500 cups at al. This coffee is marketed in cooperative schools and at D' Merah Pastry Cafe as the main product in cafe.